An new identity for a shopping mall with a history. “Brazilië” in Amsterdam once served as a harbor warehouse in the early 1900’s. With this rebrand we wanted to shine a light on the building’s historical heritage, designing a custom typeface for the logo and signage based on what was found on old photographs.
![](http://arjan.ch/wp-content/uploads/2018/11/building.jpg)
![](http://arjan.ch/wp-content/uploads/2018/11/font.jpg)
![](http://arjan.ch/wp-content/uploads/2018/11/signage.jpg)
![](http://arjan.ch/wp-content/uploads/2018/11/website.jpg)